The Swiss Digital Initiative Foundation has announced the transfer of the Digital Trust Label to SGS. The Swiss Digital Initiative, together with supporters, partners and experts, developed the Digital Trust Label, a first-of-its-kind certification scheme for the trustworthiness of digital services.
After validating the certification scheme in the market and updating the standard for artificial intelligence (AI), the time has come for the next chapter of this project by handing it over to us – the long-standing auditing partner – during a ceremony at the World Economic Forum’s Davos 2025 annual meeting.
As the Swiss Digital Initiative's flagship project, work on the Digital Trust Label started in 2020 with a clear mission: to address the growing challenge of digital trust by establishing a new standard for digital services and providing users with a clear signal of trustworthiness.
The initiative gained significant momentum with its official launch in January 2022, quickly attracting adoption from leading organizations, including Swiss Re, Swisscom, Swiss Post, Cisco, wefox, and others.
A major milestone was reached in 2024 with a comprehensive update to the criteria catalog, specifically addressing the crucial role of AI in digital trust and ensuring the label's future readiness.
Building a future of verifiable digital trust
The transfer of the Digital Trust Label represents a natural evolution in the label's journey from an innovative concept to an auditable standard. Under our stewardship, the Digital Trust Label will expand its reach while maintaining rigorous standards, making digital trust verifiable and actionable for organizations worldwide.
“The Digital Trust Label perfectly complements our strategic vision for digital assurance services,” says Jan Meemken, Sub-Regional Manager of DACH at SGS. “Having supported this initiative from its early stages, we recognized its potential for digital trust. We are committed to scaling this Swiss innovation internationally while maintaining its high standards and credibility.”
Doris Leuthard, President of the Swiss Digital Initiative Foundation, reflects on the journey: “I am immensely proud to see how our vision of creating a 'fair-trade label for the digital age' has evolved from concept to concrete reality. This achievement wouldn't have been possible without the dedication of the Swiss Digital Initiative team, our supporters, partners, clients and experts who contributed their expertise and passion. I thank them all wholeheartedly for helping us reach this significant milestone.”
About the Swiss Digital Initiative Foundation
The Swiss Digital Initiative Foundation is a long-term, sustainable commitment to digital responsibility, with the mission to restore trust in digital technologies through concrete projects.
It unites academia, government, civil society and business to find solutions to strengthen trust in digital technologies. The foundation is headquartered in Geneva and was initiated by digitalswitzerland.
Discover the benefits of the Digital Trust Label now.
For further information, please contact:
Jan Meemken
Sub Regional Manager DACH
Business Assurance
t: +41 79 2034452
About SGS
SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,700 laboratories and business facilities across 119 countries, supported by a team of 99,250 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, safety and compliance.
Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and sustainability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.
SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH0002497458, Reuters SGSN.S, Bloomberg SGSN:SW).
